There are some secrets I use to wow readers and scare competition.
First of all, I talk about their most pressing problems.
Secondly, I answer their most burning questions.
The best secrets can be found in my Blog Post Ideas EXPOSED guide here though.
At that price, it’s a steal.
Enjoy it and let me know what you think.
13 responses so far ↓
1 Nezine
// Dec 8, 2009 at 5:32 pm
Great work on Blog Post Ideas Exposed, Codrut. Years ago, I had 5 or 6 blogs before I could think of really what I wanted to write about.
Information like this really helps those who are stuck for ideas.
In the past I have tried wowing my readers with easy to find solutions – yes to their pressing needs. I found that people who are hungry for answers just try this and that without giving any real thoughts of what would really help them. Your guidelines really help one to see what directions to take.
While it is not so dfficult to address pressing problems, it can be quite challenging to scare the competition. For example how long can you keep them scared, how hard must you work to keep your solutions top of the list and so on. I would say, as with all things experience makes one better and guidelines help to reach the goal faster.
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2 Peter Tate
// Dec 9, 2009 at 4:54 am
This product is helpful in many ways. What appeals to me Codrut is that it helps you engage with the readers and develops a real relationship because you have identified a common interest and placed yourself ready to address their problem.
@Nezine I suspect that competitors can even gain a little advantage from seeing what you discuss – but remember that as the blog owner you can take really valuable ideas and content offline and into your next product without anyone else seeing – can you then become/remain scary because of your ability to stay one step ahead by having the relationship with the marketplace?
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3 David Lindsay
// Dec 9, 2009 at 3:32 pm
I see that you recommend scaring your competitors by talking about you readers’ problems and answering their burning questions. I have tried doing this without any obvious success. Can you explain your secret?
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Codrut Turcanu / Blog for Profit
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December 9th, 2009 at 4:29 pm
#David Lindsay: your competitors will be scared [aka shocked] when they see you coming up with all this great posts; that’s key! so you better grab the guide now before your competitors…
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4 Alejandro Bustos
// Dec 9, 2009 at 6:53 pm
Excellent Codrut, 2 very useful tips… I think we need to stay focus in resolve the problems that our reader explain in the comments and with the ideas that you suggest, we always maintain the interest of the readers in our blog.
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Codrut Turcanu / Blog for Profit
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December 10th, 2009 at 12:02 am
#Alejandro Bustos: yeah, that’s why listening is more important than anything else. Interact with your readers and serve them better than your competition – that’s a skill we should learn and get better overtime
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5 Ron C ( MindMedia)
// Dec 11, 2009 at 11:15 am
Absolutely, I agree with you, Codrut and with all the commentators here.
There are two most important things when it comes to marketing a product:
1. Firstly, you need to understand the customers’ wants and problems.
2. Secondly, you need to develop a product that is unique and quality.
That’s the secret to every marketing campaign!
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6 Kary
// Dec 11, 2009 at 5:20 pm
Codrut,
I agree with you 100%! It’s vital when blogging to add the WOW factor to your blog and scare your competition with your ability to target the proper audience. I’ve had a number of personal blogs prior to getting involved in IM and each one was very successful. *Smile* Actually, they were so successful I had to close them because I didn’t have time to respond to all the comments, learn what I need to know about IM, set up my sites, and everything else involved.
It’s critical to your blogging success to make a connection to your followers, but I don’t have to tell you that. *Laughs* Knowing what people are interested in is essential, getting their attention and giving them what they want you can’t go wrong.
Thank you for writing the e-book Blog Post Ideas Exposed it’s a win win situation for everyone!
Kary aka Canada’s Princess Cilantro
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7 Kary
// Dec 11, 2009 at 5:48 pm
@ Nazine One way to keep your competition scared is by repeatedly providing more informative information than they do. If you can add humor, when it’s appropriate, that helps you create a bond with your followers. Ensure your posts are easy to read, written in layman terms so the general population has a complete understanding of your topic and responding in a timely manner will keep them coming back for more.
Write your posts exactly like you would speak to them one on one, this makes them feel special. Everyone wants to be recognized and will appreciate the fact that you aren’t just answering their post, but building a solid relationship with them.
Kary aka Canada’s Princess Cilantro
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8 Kary
// Dec 11, 2009 at 6:20 pm
@ David Lindsey Could you not be having any success scaring your competitors by talking about you readers’ problems and answering their burning questions because they don’t really understand what you are telling them?
Personally, I believe in the KISS system (Keep It Simple Stupid). If your readers don’t understand what you are talking about they’ll stop posting. You want to sound knowledgeable in your writing, but you also want your readers to comprehend what you are telling them. You are the expert in the topic you choose, but if you use terms that your readers don’t understand they’ll look elsewhere for the information. They don’t want or have time to research the information you provide because the terminology utilized in your posts is over their head. They’ve not going to tell you that because they don’t want to come across as a dummy.
Pretend that you are teaching them about your topic and use language that is easy for them to identify with when you respond, but don’t make them feel like you’re talking down to them.
By reading their post, you have a general idea what their knowledge level is and base your response accordingly. They are obviously interested in your topic or they wouldn’t post. *Smile* But that doesn’t mean they know much about it and are asking you for your help to educate them.
Kary aka Canada’s Princess Cilantro
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9 Kary
// Dec 11, 2009 at 6:40 pm
@ Alejandro Bustos You are totally correct, if you supply your readers with the information that they want and do so in a manner that they understand they will keep coming back. *Smile*
BTW, do you use their name in your response? Personalizing your response by using the person’s name helps build a bond between you. It also lets them know you read their comment and are not just posting a genetic response.
Whenever possible try to use something they said in your response to them, this helps build a strong long lasting relationship with your readers and increases their faith in you. Once the trust level is there they won’t care about any of your competitors – you’re providing them with exactly what they want. *Smile*
Kary aka Canada’s Princess Cilantro
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10 Kary
// Dec 11, 2009 at 7:15 pm
@ Ron C Knowing what your customer’s want is extremely important. Once you know that you can figure out the problem and can address them. BTW, how do you know what your customer’s problems are prior to them commenting? The want I understand, but I’m confused on how you would know the problem. Is it due to the fact that they posted on your blog or site?
I definitely agree having a unique product is key. *Laughs* Okay, I agree with that because I have a unique product for one of my sites that I created and have had a lot of positive comments on it. It works so well I set up my Twitter account to match my site and have followers from all areas of interest. They love Cilantro’s sense of humor and want to know the definitions of the acronyms I use. LOL Being unique does have it’s benefits. *Smile*
Kary aka Canada’s Princess Cilantro
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11 Dave Lee
// Dec 17, 2009 at 2:43 am
Unless you have a load of money, I believe that in order to “Wow’ your potential customers, unique “everything” is now needed in this crazy internet marketing today. There is way too much competition to fall back onto an “ordinary” idea or one that everyone is doing.
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