I definitely agree having a unique product is key. *Laughs* Okay, I agree with that because I have a unique product for one of my sites that I created and have had a lot of positive comments on it. It works so well I set up my Twitter account to match my site and have followers from all areas of interest. They love Cilantro’s sense of humor and want to know the definitions of the acronyms I use. LOL Being unique does have it’s benefits. *Smile*

Kary aka Canada’s Princess Cilantro

BTW, do you use their name in your response? Personalizing your response by using the person’s name helps build a bond between you. It also lets them know you read their comment and are not just posting a genetic response.

Whenever possible try to use something they said in your response to them, this helps build a strong long lasting relationship with your readers and increases their faith in you. Once the trust level is there they won’t care about any of your competitors – you’re providing them with exactly what they want. *Smile*

Kary aka Canada’s Princess Cilantro

Personally, I believe in the KISS system (Keep It Simple Stupid). If your readers don’t understand what you are talking about they’ll stop posting. You want to sound knowledgeable in your writing, but you also want your readers to comprehend what you are telling them. You are the expert in the topic you choose, but if you use terms that your readers don’t understand they’ll look elsewhere for the information. They don’t want or have time to research the information you provide because the terminology utilized in your posts is over their head. They’ve not going to tell you that because they don’t want to come across as a dummy.

Pretend that you are teaching them about your topic and use language that is easy for them to identify with when you respond, but don’t make them feel like you’re talking down to them.

By reading their post, you have a general idea what their knowledge level is and base your response accordingly. They are obviously interested in your topic or they wouldn’t post. *Smile* But that doesn’t mean they know much about it and are asking you for your help to educate them.

Kary aka Canada’s Princess Cilantro

Write your posts exactly like you would speak to them one on one, this makes them feel special. Everyone wants to be recognized and will appreciate the fact that you aren’t just answering their post, but building a solid relationship with them.

Kary aka Canada’s Princess Cilantro

I agree with you 100%! It’s vital when blogging to add the WOW factor to your blog and scare your competition with your ability to target the proper audience. I’ve had a number of personal blogs prior to getting involved in IM and each one was very successful. *Smile* Actually, they were so successful I had to close them because I didn’t have time to respond to all the comments, learn what I need to know about IM, set up my sites, and everything else involved.

It’s critical to your blogging success to make a connection to your followers, but I don’t have to tell you that. *Laughs* Knowing what people are interested in is essential, getting their attention and giving them what they want you can’t go wrong.

Thank you for writing the e-book Blog Post Ideas Exposed it’s a win win situation for everyone!

Kary aka Canada’s Princess Cilantro

There are two most important things when it comes to marketing a product:

1. Firstly, you need to understand the customers’ wants and problems.

2. Secondly, you need to develop a product that is unique and quality.

That’s the secret to every marketing campaign!