Email: Most effective way of reaching prospective and existing customers

If you’re questioning how email can be used to reach out to customers and expand your customer base, you should know that you’re not alone.

For many years, businesses have been using email marketing to convince people to their buy products. However, many things have changed over the years in this section.

With the advent of technology and social media, many believe that email is no longer that powerful. They’re wrong!

The right strategy can still bring valuable leads.

Guidelines for building an efficient email list

The canniest way of building an efficient email list begins with your website. It might be a good idea to include sign up forms on your site.

This way people who will want to know more can subscribe. After you’ve gathered the list, the next step is to create the email content.

The content you create will be sent out to subscribers, and if they find is useful and qualitative, they’ll read it. If not, your email will get straight to the spam folder.

Email marketing has a lot of potential, and if you want people to open your emails, you need to give them a good reason to do so.

Be careful when sending emails to people who haven’t yet subscribed to your website. It’s not the smartest move and you risk losing time attempting to grab the attention of people who don’t know who you are or what you want.

Focus on valuable content

Content matters the most to businesses that operate mostly in the online environment. Customers, leads and prospect want to receive content they can relate to; they want to enjoy it first, and then decide whether they should make a purchase or not.

Using email as a primary marketing campaign can feature lots of benefits. And yet, if your content is not qualitative people won’t have an interest to read it. If the subject line doesn’t appeal, then your message will probably reach the spam folder.


Mobile friendly emails

Research says that 71% of all people who use the internet daily will instantly delete an email that doesn’t look good on mobile. In layman’s terms, if you want to send an email that doesn’t have a catchy subject line, (or worse, whose subject line doesn’t fit on the receiver’s phone) it won’t get opened.

To prevent that from happening, it might be a good idea to focus your attention on well-optimized email content. Both engagement and structure matter a lot.

Choose a single-column design and stick to a layout that works properly with vertical scrolling. Bold headlines and big images (not that big though) make your content easy to read. For easy scanning, make sure your content is separated by white spaces between paragraphs.

Finally, keep sentences short. MailChimp, for example, allows users to test the way their emails look before sending them. You can test on mobile, tablets and PC to be sure the structure is just what you need.

Emails should be sent by real people

For an email campaign to work, the emails sent must come from a real person. No-reply emails usually get straight to the spam folder.

Research says that 64% of subscribers open their email only if it was sent by a real individual. type of emails almost never get opened.

Have a member of your business or marketing team send out emails, and or better yet, do it yourself. Receivers love mails sent by CEOs or business managers because it says that you want to talk to them; share something with them.


Last but not least, we have to mention that emails without a properly laid out call to action are useless. Then again, emails with improper calls to action not advised either. To make your marketing campaign work, you must engage your reader in 5 seconds or less. If you can’t do it, then your email won’t get opened.

To broaden your audience, get more subscribers and stand out, it might be a good idea to consult with an uk data house. These sorts of services can help you narrow down subscribers, as well as categorize and prioritize them.

The end result is a target audience interested in reading more about you and your company, and probably start buying what you have to sell.