I’m keen to work with bloggers and entrepreneurs from all walks of life. I’ve done this for more than 18 years now and love each and every second of it.
Just recently I had the pleasure to team up with David Jenyns, Founder of MelbourneSEOServices to help launch his book.
David and his team have worked with companies such as SEMRush, Alibaba and TEDx  just to name a few and solicited my help with their outreach campaign for Authority Content.
I’ve worked with David before on an expert roundup which got this page ranked for 189 organic keywords last time it was checked with AHREFs. This particular report shows how many keywords a target website or URL ranks for within top 100 organic search results. This number is a total sum of keywords in all locations â meaning that if a website/URL ranks for the same keywords in two countries, it will be counted twice.
Now David can always go back to these 50 marketers I’ve hooked him up with, building and nurturing a relationship which will help him and his brand to grow further, pre-sell his services, and more.
I’m referring to industry leaders: Doug Kessler, Creative Director & Co-founder of Velocity, a B2B marketing agency, Bittu Kumar (the entrepreneur who built a following of 100k people on Twitter alone), Sought-after keynote speaker Michael Brenner, Founder of RazorSocial, Ian Cleary and others.
Back to Authority Content. It’s been a smash hit already. It received praise from top authority marketers in the industry, people like…
Bestselling author and motivational speaker, Erik Qualman – “David Jenyns wisely takes a holistic approach to marketing rather than chasing the latest shiny object.â
Joe Vitale, aka Mr Fire, who appeared in ‘The Secret’… âIf you are looking to build your expert positioning within your industry, âAuthority Contentâ will show you the way. One of the best marketing books Iâve read in a very long time.â
Joe Pulizzi – Founder, Content Marketing Institute & Authority, Content Inc. – “An amazingly helpful guide that will position your company as the authority in your industry. Itâs worked for me and countless others⌠and can work for you as well.â
A Different Approach to Outreach
First of all… I love talking with people on social media. I spend hours each day to connect and engage with new bloggers, experts, brands and influencers. This is what most marketers won’t do. They prefer the EASY route – cold mailing and outreach tools.
I don’t use templates.
No cold reach methods.
No outreach tools.
This is what sets me apart from others.
I always fully personalize my email or social media message and ensure to engage with each person one-on-one before I send them any “pitch”. And that pitch is 100% custom tailored anyway.
Facebook and Twitter are my favorite platforms, where I’m the most active. I also use Pinterest, Instagram and Linkedin.
Here’s what I did for David and how I helped him land 9 podcast interviews in less than 2 weeks:
1. I worked behind-the-scenes and analyzed his website and book.
I read the testimonials and case studies. Read the blog posts. Took note of his latest social media mentions.
I had to really understand his product and the audience.
It took me about 3 hours to do this.
2. I researched the right podcast influencers and audiences for his book
I already had access to a list of people I’ve worked with before for an expert roundup on podcasting. But we wanted to reach out to more. So I e-mailed these folks and got more responses.
Overall I had a list of 100 connections I could engage with. So that’s what I did. For personal reasons I cannot show the emails I’ve sent to these podcast guys, but I can work with you and tailor your message to the right podcast audience and hook you up for some podcast interviews.
“Codrut is the best in the business when it comes to arranging round up posts and lining up podcast interviews.
When I launched my book on Amazon, I worked closely with Codrut to help get the message out about our launch. Timing is everything with launches and Codrut, moved quickly lining up 9 interviews with more still coming in! I couldn’t have been happier.
Codrut is the master networker and I’m looking forward to working with him again. I couldn’t recommended him enough”
David Jenyns, Author Authority Content & Director Melbourne SEO Services
Does podcasting really work?
Here’s what others say…
“The subscribers I get from podcasting are by FAR the most engaged subscribers I have. Like, 90% open rates and 70% click rates. They respond to questions and are very encouraging. I need more. :-)”
Ryan Waggoner, Founder of LetsMakeApps.io
“Iâve pitched 7 sites and had a 100% response rate with a 57% placement rate. On top of that, I’m being paid to write for large sites that reach my dream buyers!”
Eric Davis, Founder, Little Stream Software (source)