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Guess what? Not all expert roundups get viral. Because 90% of people creating them just wait and wish the featured experts promote them.
*** I train my team to employ a heavy promotion strategy over a 30-day period once an expert roundup gets published that makes these blog posts VIRAL!
Take Jason Chesters’ blog post for example, one of my first expert roundup clients.
Last time I checked his article got more than 1k shares and 78 back-links. The connections he made in return are priceless.
Another post I loved working on was for AHREFS, who’s a major authority blog in the SEO industry.
It was a monster post and you can check it out below.
I have an expert roundup portfolio I update frequently that you can check for yourself @ BestExpertRoundups.com
From time to time I update the screenshots to reflect latest social media stats.
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Before you get to work with me on your next expert roundup, you need to understand a few key elements.
First of all. I share this page which you’re reading now only with people who I admire and want to work with.
Yes, I am very selective with everything I do – that’s one reason why my roundups go viral and attract clients.
- The top bloggers I work with care about their audience
That’s why I first analyze their site, content and audience and ensure they are the right fit for an expert roundup blog post.
In rare circumstances I take clients with newly launched sites if I believe in their vision and resonate with their business philosophy and brand message.
- The experts I invite to participate in roundups are authentic
I don’t work with self-proclaimed expert or so-called ‘gurus’.
When I scour the web for experts, they have to be the real deal.
What I do is check their articles and social media engagement to ensure they are the right fit for the project and can provide insights others would pay for.
Here are five of the most trusted experts I got to work with from the online business scene…
- Neil Patel – KISSmetrics co-founder and Investor
- Rand Fishkin – Moz founder and SEO specialist
- Brian Dean – Backlinko founder and link building consultant
- Zac Johnson – Super Affiliate and Internet Marketer
- Rick Ramos – Rick Ramos Consulting founder and Content Marketer.
- The key influencers I connect with love sharing great content
Key influencers help us drive traffic, social shares and back-links for the roundup blog post which goes on the client’s site. They’re the holy grail of expert roundups.
Influencers are known to have large followings and high traffic, quality blogs.
Don’t get too excited about these numbers though.
Quality is what we are after here. Each expert and influencer involved has the potential to reward your business with leads, clients and partners you can profit from for months and years to come.
I am also selective with the keyword research, content marketing and SEO tools I’m using.
Next, read the 4 reasons…
Why Top Bloggers Hire Me to Create Expert Roundups:
- I have 15+ years online marketing experience and the skills required to put everything together for you, while you do nothing, just reap the benefits.
- I have access to 500+ key influencers and connections I can rely on to help drive traffic and exposure back to your site via e-mail and Twitter.
- I am creative and passionate about finding these experts and grilling them like nobody else. My approach to expert roundups is unique and always adjusting to the needs of the market and to my clients’ brand.
- I am one step ahead competitors and copy-cats, always testing and trying new content marketing ideas and expert roundup angles on my own niche sites.
Here’s What I Offer You (If We Work Together):
One expert round up blog post, created from scratch, edited and posted on your site (preferable, a self-hosted WordPress blog).
The final blog post is going to be SEO-proof, which means we target specific long tail keywords to bring you residual traffic from Google and other search engines.
You’ll PROFIT from social media shares & SE traffic, usually for months and years to come.
*** Screenshots, headshots, hyperlinks, eye-catching elements, everything is included – to make your post look professional, easy to read and shared.
This Is What I Promise to You:
Your expert roundup blog post includes…
- Minimum word count: 7,000+ words.
- Minimum experts interviewed: 28+
- Minimum key influencers involved to promote the post: 50+ (excluding the experts)
- Minimum Twitter shares guaranteed within 7 days of publishing the roundup: 150+
- Average total shares, social votes and back-links expected within 30 days: 1,000+
Heavy promo strategy: we use a combination of email outreach, blog commenting, Twitter engagement, Twitter quoting, and other social media / content marketing approaches to get the word about an expert roundup.
We check stats with Ahrefs and TweeterReach and I recommend clients as well to use social plugins such as SocialWarfare to boost the numbers of shares even further.
Remember: quality matters.
Each expert and influencer involved has the potential to reward your business with leads, clients and partners for months and years to come.
Extra Bonus:
Once your blog post goes live, I’ll email you an Excel ‘report’ file containing all the experts + key influencers contact details.
This way you’ll be able to take your relationships next level and arrange for other deals like guest posts, cross-promotions, link roundups, JVs.
When Do You Know If This Is Right for You?
If you don’t have a proven process in place to create an expert roundup and lack the time to promote it efficiently.
With my service, you get to see immediate results when the post goes live.
It comes super affordable if you compare the time it takes to connect with the 28+ experts and 50+ key niche influencers yourself and the work involved – 4 weeks – from start to finish, including promotion.