Believe it or not, welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns (newsletters or promos).
Source: MarketingProofs.com
That’s the main reason why you should spend the most of your time on the welcome email.
Today I’m helping Denise Lee Yohn @ DeniseLeeYohn.com boost her conversions (opens and clicks). Check out these welcome email hacks below.
Hack #1 – From: field
I recommend clients to use your full name (build your personal brand first) followed by your business brand. Where possible.
Denise is doing a good job. My only suggestion is to capitalize the first letter within the full name like this:
Denise Lee Yohn
Hack #2 – Subject line
I suggest email personalization in the email subject line. Here’s why
Source: CampaignMonitor
A better line would be…
John, check these [branding book] free chapters…
It’s important to be specific and mention “branding book” as that’s what the lead-capture OFFER is all about.
Hack #3 – Email body: HTML
Text gets more opens. Here’s why:
Source: HubSpot
Hack #4 – Intro Message
Intros can make or break your email marketing success.
Add some “intro” excitement. And always brand yourself first.
Hey, Denise @ DeniseLeeYohn.com here.
I’m super excited you’ve took the time and decided to join my private list of business leaders who get periodic emailed briefings about BRANDING for success.
This shows me you’re super serious and down to business. You rock!
If you haven’t downloaded the FREE chapters yet, here you go:
- Free 30-page book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Free 23-page book — What Great Brands Do
- Free 12-page book — Extraordinary Experiences
Be specific. Show what they get. Upfront!
Hack #5 – Call to Action
The call 2 action can make or break your clicks conversion. Do it right.
Only focus on ONE CALL 2 ACTION!
Anyway, here’s how I’d re-write this… and make it effective…
What’s your most pressing QUESTION about BRANDING?
Just “reply” to this email and let me know. I’m only one email away.
I do hope you enjoy the free branding book chapters and maybe they INSPIRE you to TAKE BRANDING NEXT LEVEL.
I’d end with a sig file that goes like this…
Denise Lee Yohn
Brand Leadership Expert | Speaker | Author
Much more enticing.
Hack #6 – the P.S.
There’s no P.S. — This is where I’d give readers a special 10% discount or whatever. Show them you appreciate their subscription.
You’ll get 10% OFF on all my branding books as a THANK-YOU note for joining my list 😉
That’s it.
Now! HIRE ME to write or rewrite your emails and BOOST your email marketing conversions too; check these testimonials and see some samples.
Don’t let competitors win your subscribers over e-mail. Contact me right away to boost your opens and clicks!