Believe it or not, welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns (newsletters or promos).
Source: MarketingProofs.com
That’s the main reason why you should spend the most of your time on the welcome email.
Today I’m helping Kim Garst @ KimGarst.com boost her conversions (opens and clicks). Check out these welcome email hacks below.
Hack #1 –Ā From: field
I recommend clients toĀ use your full name (build your personal brand first) followed by your business brand. Where possible.
Kim is doing a good job here. No issues.
Hack #2 – Subject line
Kim is doing a great job here. I always suggest email personalization in the email subject line. Here’s why
Source: CampaignMonitor
Now, a better subject line would be…
Codrut, Your Free [Facebook LIVE] Checklist is here…
It’s important to be specific and mention “Facebook LIVE” as that’s what the lead-capture OFFER is all about.
Hack #3 – Email body: HTML
Text gets more opens. Here’s why:
Source: HubSpot
Hack #4 – Intro Message
Intros can make or break your email marketing success.
Remove the name, as you’ve already have that in the subject line. It’s an over-do.
Always brand yourself first.
Hey, Kim @ KimGarst.com here.
I’m super excited you’ve took the time and decided to join my private list of business owners and Facebook marketing enthusiasts.
This shows me you’re super serious and down to business. You rock!
Cannot believe it happy I am because you’ve shown interest in my ‘Facebook LIVE’ checklist. This gives you the shortcut on the best tools to have you quick start your LIVE Streaming. Skip guessing or buying the wrong offers!
Hack #5 – Call to Action
The call 2 action can make or break your clicks conversion. Do it right.
Only focus on ONE CALL 2 ACTION! Kim is doing a good job here.
Anyway, here’s how I’d re-write this… and make it more effective for a boost in clicks…
CLICK HERE NOW TO DOWNLOAD THE [FACEBOOK LIVE] TOOLKIT
Much more enticing, isn’t it?
Hack #6 – Outro
I’d use Kim’s private email for one-on-one correspondence instead of sharing a customer support email. This boosts conversions, period.
I’d also use this sig file…
Kim Garst
~ Passionate about helping entrepreneurs GROW their biz w/ social & digital media!
Author I Keynote speaker I Forbes Top 10 Social Media Influencer.
Hack #7 – theĀ P.S.
There’s no P.S. — This is where I’d give readers a special 10% discount on a product or service. Show them you appreciate their subscription.
Or, I’ll have them connect with me via Twitter / other social media platforms
Or, I’ll have them check out other free mailing list offers I have.
For e.g. Kim has this cool gift she can further promote…
That’s it.
Now! HIRE ME to write or rewrite your emails and BOOST your email marketing conversions too; check these testimonials and see some samples.
Don’t let competitors win your subscribers over e-mail. Contact me right away to boost your opens and clicks!